Peterson House new Shopify eCommerce Website launched
SEO Media is proud to announce the launch of a brand new website for Peterson House. This state of the art website has all the features necessary for a fully functioning online shop. It includes a Point of Sale (POS) function so the staff can go to events and take orders and process sales 'on the spot'.
These transactions integrate seamlessly into the main site making the 'back end' accounting function a breeze.
The system provides high level reporting and analytics giving management full access to all the data required to make high level marketing and planning decisions.
The site is based on , Shopify, one of the worlds leading eCommerce platforms.
This platform gives Peterson House a 'future proof' solution to the ever changing technology world.
There is nothing better you can do for your website than get an SEO audit.
This is more than just looking at your website keyword phrases.
You’ll find out if you’re using the right ones for your target audience and that they’re placed just right. This is the chance to make sure there are the right amount of quality links back to your site.
You’ll be able to push your way up in the search results to get ahead of your competitors. This can also help boost your ranking in social media newsfeeds to make sure your target audience will definitely find you when you need them to
We have been involved in the SEO world for over 10 years and we have seen incredible changes from the search engines in how they compute the search results when someone does a search during this time. It used to be that you could just add keywords to your title tags and content and header tags – get a few back links and there you go you are ranking!
It is NOT AT ALL like that anymore and most business owners have not been able to keep up! There are hundreds of factors used by the search engines to determine how your site will be returned in the results.
Some of the more recent additions to these factors include:
How many of these questions can you actually answer?
If you do not know the answer to these questions – you NEED AN AUDIT!
SEO Media has launched a new website for THE CHAPEL at Peterson House in the Pokolbin Winery region of the Hunter Valley. Check it out! https://www.petersonhousechapel.com.au/
For any business looking to increase the effectiveness of their digital marketing strategy, it’s important to deal with someone who can help you manage your website effectively. Ranking higher on search engines and reaching as many customers as possible are the two most important goals in website design. However, to reach these goals, you’d need to work with experts on the field of SEO.
When looking to improve your ranking you MUST consider: "do we engage an agency or directly hire an employee?"
If this is a question you have asked yourself then keep reading.... I will outline on the benefits of the two and why the sensible choice is to hire SEO Media to do the job.
If you are starting out in business or building a brand you might think it makes sense to hire employees for the job. Naturally, employees have a deep understanding of your business and what you want to feature in your website. They will be more invested in your brand and success because more often than not, they are working solely on your website.
Using and employee to do your SEO
When hiring an employee to optimise your website you could expect lower expenses. You are hiring a person to focus on one specific task. The downside to this, however, is they may not be able experts in the field. There is also no certainty that the SEO work is done effectively or that the website is truly optimised. Like you, your SEO employee will also be most likely learning 'on the job' both in your business and on your website.
You might end up spending YOUR time to supervise them.
Long term investments
SEO employees are considered as long term investments. You may need to train them and even pay for some specific training. Nevertheless, the more they grow in your company, the more valuable they become but you run the risk of them using you for their training and then going elsewhere.
Using an SEO Expert to do your SEO
Your results will definitely be more professional if you get an SEO agency to manage your website. SEO agencies not only have the experience but also the expertise to handle all the intricacies involved. A good SEO marketing company will research your market and discuss your individual approach. Once they fully understand what you need they will work closely with you to reach your goals. They will have staff with diverse skills and technical experience to produce the results you need.
On balance, however, is that no matter how experienced these SEO agencies will be, they will have more more than one client and you may not always get their full attention.
You get what you pay for
A good SEO agencies will be much more cost effective than hiring employees for your website design. They will have modern techniques which your own SEO staff are unlikely to develop. A good SEO company will produce results quicker and be more cost effective.
You eliminate the headaches related to your web design. Everything related to SEO is in the hands of experts who have years of experience in this specialist field.
The most important thing, you are able to put all your energy to running your company and not your website!!
SEO Media will make your website experience a happy and fruitful one!
We have helped hundreds of small and medium sized businesses in throughout NSW improve their digital marketing results. We specialise in SEO, Website design, Digital marketing and project management and we are very keen to discuss how we can partner with you to grow your business.
Call us any time on 0438 248 833
Paid advertising, social media, and other online platforms can generate traffic to websites butthe majority of online traffic is driven by search engines.
Organic search results appear more credible to savvy searchers and receive way more clicks than paid advertisements. Research has shown less than 3.0% of people click on paid advertisements.
To put it concisely, SEO has around 20 times more traffic opportunity than Pay per Click (PPC) on both mobile and desktop.
When set up correctly, SEO is also one of the only online marketing channels that can continue to pay dividends over time. Advertising generally needs continuous funding to send traffic to your site, however if you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time
Search engines are getting smarter, but they still need our help.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.